Designing a landing page for people who just clicked an ad

Someone who taps an ad hasn’t chosen you yet. They arrive cold, usually on a phone, and decide in seconds whether to stay. For AHA the stakes are higher than usual: premium home automation is a considered purchase, and the step AHA’s own copy recommends first, a visit to an experience centre, is the biggest ask of all.

So the landing page had to answer three questions quickly. Who is this? Why should I trust them? What do I do next?

Twelve sections, one form

The page kept the same twelve-part skeleton from the first draft on 19 June to its last edit on 30 June. In its final form:

1. A slim bar with the logo and a CONTACT US button.
2. The hero: “Premium” above “Home Automation Company”, a line on what AHA does, a button, and social proof with the Google rating.
3. The two experience centres, with photos and directions.
4. Photos of five residential buildings with AHA systems.
5. Client reviews, drifting slowly sideways.
6. The enquiry form.
7. Products: locks, switches, hubs, a diffuser, sensors and speakers.
8. A grid of twelve categories, from lights and HVAC to curtains.
9. Six frequently asked questions.
10. Reliability, with the Zigbee and Matter logos.
11. Three steps from first visit to installation, ending in a SPEAK TO AN EXPERT button.
12. The footer.

Proof before the ask, and a shortcut for the ready

The form is the sixth of twelve sections. By the time a visitor scrolls to it, they’ve seen the centres, the buildings and the reviews. But nobody has to scroll: three buttons, in the top bar, the hero and the process section, jump straight to the form, so someone who arrives ready can enquire in a tap.

Always a way to talk

Not everyone wants to fill in a form. Two floating buttons stay on screen the whole time, one to call and one to open WhatsApp with the first line already written: “Hi I am interested in home automation”. Add the form and the directions links, and that’s four routes to the sales team, none more than a tap or a scroll away.

Sell the visit, but don’t insist on it

The centres come second, straight after the hero, because the copy is plain about it: home automation is best experienced in a centre designed like a sample flat. Each centre has a directions link. The form then asks which centre the visitor prefers, and one of its answers is “I would like a call first”, for people who aren’t ready to travel.

Copy in the words people search with

The copy changed more than the layout. On 19 June the headline read “Premium Home Automation for Mumbai’s finest homes.” By 21 June it was “Home Automation Company”, and in the final version the word “Premium” sits above it in the same heavy type.

A section called “WHY AHA?” became “Frequently Asked Questions”, and its six questions are the ones people type into a search box: how much home automation costs in Mumbai, whether it works without the internet, whether it’s wireless, how long installation takes, and whether it will suit the interiors. The page title followed, as “Premium Home Automation Company in Mumbai | AHA SmartHomes”.

Built for a phone, and for everyone holding one

• Two layout breakpoints, at 900 and 560 pixels wide.
• Both scrolling strips stop for anyone whose phone asks for reduced motion.
• The strips loop by repeating their cards, and the repeats are hidden from screen readers, so each review is read out once.
• Link previews carry a title, description and logo, for when the page is shared on WhatsApp.

Say what happens next

After a successful enquiry, the thank-you page says plainly what happens now: a consultant will call within 24 hours. It also lists both experience centres with their phone numbers, for anyone who would rather not wait.

I built the page with Claude Code, and the twelve-part plan held from the first draft to the last.

What I’d tell anyone building one

1. Put proof before the form, and a shortcut to the form at the top.
2. Offer every route at once: form, call, WhatsApp and a visit.
3. Ask for the step you really sell, and put a softer option beside it.
4. Write headings the way people search.
5. End with what happens next. A thank-you page is the first promise you keep.