Impact
What changed since August.
more non-brand clicks from Google: people finding AHA without already knowing its name.
The numbers
Week by week
Clicks from Google: non-brand vs brand
Weekly, indexed. 0% is the average of the 4 weeks before I took over.
View as table
| Week of | Non-brand clicks | Brand clicks (context) |
|---|---|---|
| 22 Jun 2026 | +38% | +30% |
| 29 Jun 2026 | +9% | +14% |
| 6 Jul 2026 | +65% | +30% |
| 13 Jul 2026 | +24% | −2% |
| 20 Jul 2026 | −6% | −33% |
| 27 Jul 2026 | +21% | +23% |
| 3 Aug 2026 | +9% | +3% |
| 10 Aug 2026 | −23% | +7% |
| 17 Aug 2026 | +27% | −37% |
| 24 Aug 2026 | +15% | −37% |
| 31 Aug 2026 | +44% | −26% |
| 7 Sept 2026 | +79% | −38% |
| 14 Sept 2026 | +106% | −24% |
| 21 Sept 2026 | +124% | −22% |
| 28 Sept 2026 | +132% | −38% |
| 5 Oct 2026 | +235% | −42% |
| 12 Oct 2026 | +165% | −19% |
| 19 Oct 2026 | +200% | −44% |
Share of non-brand clicks landing on the blog
Weekly. The blog hub went live in early September.
View as table
| Week of | Blog share |
|---|---|
| 22 Jun 2026 | 2% |
| 29 Jun 2026 | 0% |
| 6 Jul 2026 | 0% |
| 13 Jul 2026 | 2% |
| 20 Jul 2026 | 3% |
| 27 Jul 2026 | 2% |
| 3 Aug 2026 | 3% |
| 10 Aug 2026 | 0% |
| 17 Aug 2026 | 7% |
| 24 Aug 2026 | 10% |
| 31 Aug 2026 | 6% |
| 7 Sept 2026 | 28% |
| 14 Sept 2026 | 51% |
| 21 Sept 2026 | 53% |
| 28 Sept 2026 | 57% |
| 5 Oct 2026 | 53% |
| 12 Oct 2026 | 53% |
| 19 Oct 2026 | 64% |
Average Google position, non-brand searches
Weekly, impression-weighted. Higher on the chart = higher on Google.
View as table
| Week of | Average position |
|---|---|
| 22 Jun 2026 | 23.6 |
| 29 Jun 2026 | 22.2 |
| 6 Jul 2026 | 26.9 |
| 13 Jul 2026 | 18.3 |
| 20 Jul 2026 | 18.4 |
| 27 Jul 2026 | 19.1 |
| 3 Aug 2026 | 20.1 |
| 10 Aug 2026 | 16.3 |
| 17 Aug 2026 | 13.7 |
| 24 Aug 2026 | 18.5 |
| 31 Aug 2026 | 15.3 |
| 7 Sept 2026 | 12.9 |
| 14 Sept 2026 | 7.6 |
| 21 Sept 2026 | 7.8 |
| 28 Sept 2026 | 9.2 |
| 5 Oct 2026 | 9.1 |
| 12 Oct 2026 | 8.9 |
| 19 Oct 2026 | 9.3 |
What I did
Weeks 1–217 – 30 Aug
38-item technical audit; unique titles on 19 pages.
FAQs and forms rendered for crawlers.
Content-hashed assets: no more stale scripts.
Weeks 3–431 Aug – 13 Sep
Blog hub launched, with auto topic pages.
Brand vs non-brand scorecard; Bing + IndexNow.
One source of facts; over-claims removed.
Weeks 5–614 – 27 Sep
Lead tracking shipped; GA4 conversion fixed.
10+ articles; Mumbai page rebuilt.
Monthly AI-citation panel started.
Weeks 7–828 Sep – 11 Oct
Experience-centre pages rebuilt.
Warehouse audit: double counts and missing spend fixed.
Live sync every 15 minutes.
Weeks 9–1012 – 25 Oct
Broken ad forms fixed; saves verified on all 7 forms.
Consultant dashboard: who to call first.
TV deals map with a 6-minute walkthrough.
How these were measured
I took over AHA Smart Homes’ website, search programme and marketing data on 17 August 2026. This page shows what moved since then, as percentages against the four weeks before. Search numbers come live from the Search Console API. Everything else comes from the audits and Lighthouse runs I logged as I went. Revenue, budgets, lead counts and anything that identifies clients or colleagues stay private.
Search figures
Pulled from the Search Console API (final data, Monday-to-Sunday weeks). The baseline is the 4 weeks before 17 August; “now” is the latest 4 complete weeks. A query counts as brand if it contains “aha”, the same rule as AHA’s own scorecard. Non-brand clicks = all clicks minus brand clicks.
Everything else
Speed comes from Lighthouse lab runs before and after each fix (slow 4G, 4× CPU). Site-quality counts come from build audits. AI-search figures come from a fixed panel of 12 buyer prompts run on 2 AI engines. Data-quality figures come from the warehouse audit, which re-checks every number by a second route.
What isn’t here
Revenue, ad spend, lead volumes and anything that identifies a client or a colleague. Paid-search costs rose over the same period, and website leads stayed roughly flat. Turning this traffic into leads is the work I’m on now.