The company website, rebuilt for search.
I took over AHA’s website in August and rebuilt it for search, content and honest tracking.
- Role
- Owner of the site and search programme, built with Claude Code
- When
- Aug 2026 – now
- Built with
- Eleventy · Nunjucks · Search Console API · GA4 / GTM · Zoho CRM · Playwright · Lighthouse
- Where
- AHA Smart Homes
+183%Non-brand clicks
18.5 → 9.2Avg. Google rank
−80%Load time, /solutions
How it helped AHA
- Found by new buyersNon-brand searches now bring 73% of Google clicks, up from 38%. Most visitors arrive without knowing AHA’s name.
- A counted lead is a saved leadAll seven forms count a lead only once Zoho confirms the save. Before, a failed send still said “thank you” and counted as a Google Ads conversion.
- A blog that brings buyersThe Journal, 43 of its 48 articles mine, now brings 57% of non-brand clicks, up from 2%.
The problem
- Brand searches hid whether new buyers were finding the site.
- Crawlers saw a thinner site: 19 pages shared one title, and FAQs and forms lived in JavaScript.
- Returning phones ran year-old scripts, and hero images took 5.4 s.
- Failed leads still showed “thank you” and counted as conversions.
What I did
- Measured first: a brand vs non-brand scorecard on the Search Console API. Why it matters →
- Fixed the foundations: a 38-item audit in week one, from duplicate titles to crawlable FAQs and forms. Read → · The sitemap story →
- Built a content system: a blog hub that grows its own topic pages. I wrote 43 of its 48 articles. How → · Read them →
- Local pages: the Mumbai page rebuilt in September; both experience-centre pages rebuilt as local landing pages, going live now. Read →
- Fixed speed at the source: server response time first, then the hero, then every page on many devices. Read → · The hero story →
- Made tracking honest: every form confirms the save, and each lead records its page and campaign. Read → · Lead sources →
- AI search and Bing: a citation panel, llms.txt, entity schema and IndexNow. Read →
- Google Business Profile: a post bank and a fixed cadence for both centres. Read →
- Product pages: led by specifications, with lighter catalogues behind the lead form. Read →
- Apple Home pages: written within Apple’s trademark rules. Read →
Results
Against the four weeks before I took over: +183% non-brand clicks, +48% total clicks, and average rank from 18.5 to 9.2. Full charts are on the impact page.
Next
Turning the new traffic into enquiries.
