SEO
Technical SEO and measurement from rebuilding a company site: brand vs non-brand clicks, sitemaps that can’t drift, and fixes that moved rankings.
Posts about SEO
Non-brand clicks are the SEO number that matters
+183% non-brand clicks
A blog hub that builds its own topic pages
11 → 48 posts in the Journal
Asking AI assistants about AHA without saying AHA
31 buyer questions, AHA’s name removed
The first-week SEO audit that read the site like a crawler
21 → 0 pages sharing a duplicate title
Turning showroom pages into local landing pages
362 → 999 words, Lower Parel page
Measuring whether AI assistants recommend you
5 → 7 of 24 panel answers name AHA
The sitemap that quietly hid the whole blog
38 → 108 URLs in the sitemap
What a fortnight of Google Business Profile posts taught us
+93% → 0% first four posts: ten days, then five
Writing about Apple without breaking Apple’s rules
6 of 6 Apple pages indexed within days